Branded entertainment : product placement & brand strategy in the entertainment business
Language: English Publisher: New Delhi Kogan Page 2007Edition: South Asian edDescription: ix, 266p. : illISBN: 9780749451516Subject(s): PRODUCT PLACEMENT | PRODUCT MANAGEMENT | MASSMEDIA | COMMUNICATION | CINEMA | BRANDINGItem type | Current location | Call number | Shelving info | Status | Date due | Barcode | Item holds |
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Book |
Library, University of Moratuwa
The University of Moratuwa Library (UML) is one of the most prominent technology libraries in the country. Its main subject specializations are Engineering, Architecture and Information Technology. However, the library caters to the requirements of the membership by housing books and other materials of general interest as well. |
659.127.8 L4 (Browse shelf) | 03-40-02 | Available | 104500 |
Total holds: 0
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