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Innovation, product development and commercialization : case studies and key practices for market leadership

By: Rafinejad, DariushLanguage: English Publisher: New Delhi Cengage Learning 2006Edition: India edDescription: xxvii, 403p. : illISBN: 9788131509982Subject(s): NEW PRODUCTS-Marketing | PRODUCT MANAGEMENT | INNOVATION
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 Book Book Library, University of Moratuwa
The University of Moratuwa Library (UML) is one of the most prominent technology libraries in the country. Its main subject specializations are Engineering, Architecture and Information Technology. However, the library caters to the requirements of the membership by housing books and other materials of general interest as well.
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658.5 R3 (Browse shelf) 03-39-01 Available 111838
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