Library, University of Moratuwa, Sri Lanka catalog

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Rafinejad, Dariush

Innovation, product development and commercialization : case studies and key practices for market leadership - India ed. - New Delhi Cengage Learning 2006 - xxvii, 403p. : ill.

Index included

ISBN: 9788131509982

Subjects--Topical Terms:
NEW PRODUCTS-Marketing
PRODUCT MANAGEMENT
INNOVATION

Universal Decimal Class. No.: 658.5 / R3

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