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Factors affecting customer value, satisfaction, and loyalty of digital self-service mobile applications

By: Jayawickrama, Jayasekara Pathiranage Dona Imasha SupunContributor(s): Dr. Kutila Gunasekera [supervisor]Language: English Publisher: [2021]Description: CD-ROM xi, 54p. : col. charts, tablesSubject(s): CUSTOMER LOYALTY | CUSTOMER VALUE | DIGITAL SELF-SERVICE MOBILE APPLICATIONS | PERCEIVED VALUE | HEDONIC BENEFITS | UTILITARIAN BENEFITS | CUSTOMER SATISFACTION | INCENTIVES | INFORMATION TECHNOLOGY - Dissertation | COMPUTER SCIENCE & ENGINEERING - Dissertation | MBA in Information TechnologyOnline resources: Click here to access online Dissertation note: Department of Computer Science & Engineering Faculty of Engineering University of Moratuwa 2021
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Thesis Thesis Library, University of Moratuwa
The University of Moratuwa Library (UML) is one of the most prominent technology libraries in the country. Its main subject specializations are Engineering, Architecture and Information Technology. However, the library caters to the requirements of the membership by housing books and other materials of general interest as well.
Thesis Collection
004:65(043) (Browse shelf) DCS 06/265 LB/TH/06/2022 Not For Loan TH4683

MBA in Information Technology

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Department of Computer Science & Engineering Faculty of Engineering University of Moratuwa 2021

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