Library, University of Moratuwa, Sri Lanka catalog

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Jayawickrama, Jayasekara Pathiranage Dona Imasha Supun

Factors affecting customer value, satisfaction, and loyalty of digital self-service mobile applications - [2021] - xi, 54p. : col. charts, tables, CD-ROM

Subjects--Topical Terms:
CUSTOMER LOYALTY
CUSTOMER VALUE
DIGITAL SELF-SERVICE MOBILE APPLICATIONS
PERCEIVED VALUE
HEDONIC BENEFITS
UTILITARIAN BENEFITS
CUSTOMER SATISFACTION
INCENTIVES
INFORMATION TECHNOLOGY - Dissertation
COMPUTER SCIENCE & ENGINEERING - Dissertation

Index Terms--Curriculum Objective:
MBA in Information Technology

Universal Decimal Class. No.: 004:65(043)

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