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Essentials of marketing : a global-managerial approach

By: Perreault, William D | McCarthy, E. JeromeSeries: The Irwin/McGraw-Hill Series in MarketingPublisher: Boston Irwin/McGraw-Hill 2000Edition: 8th edDescription: xxvii, 592p. : ill., photos.(some col.) CD ROM IncludedISBN: 0072894822Subject(s): MARKETING
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Item type Current location Call number Shelving info Status Date due Barcode Item holds
 Book Book Library, University of Moratuwa
The University of Moratuwa Library (UML) is one of the most prominent technology libraries in the country. Its main subject specializations are Engineering, Architecture and Information Technology. However, the library caters to the requirements of the membership by housing books and other materials of general interest as well.
Lending Collection
658.8 P4 (Browse shelf) 03-40-02 Available 82008
 Book Book Library, University of Moratuwa
The University of Moratuwa Library (UML) is one of the most prominent technology libraries in the country. Its main subject specializations are Engineering, Architecture and Information Technology. However, the library caters to the requirements of the membership by housing books and other materials of general interest as well.
Lending Collection
658.8 P4 (Browse shelf) 03-40-02 Available 82009
Total holds: 0

CD ROM Included ; index included

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