Perreault, William D. McCarthy, E. Jerome
Essentials of marketing : a global-managerial approach - 8th ed. - Boston Irwin/McGraw-Hill 2000 - xxvii, 592p. : ill., photos.(some col.) CD ROM Included - The Irwin/McGraw-Hill Series in Marketing .
CD ROM Included ; index included
0072894822
MARKETING
658.8 / P4
Essentials of marketing : a global-managerial approach - 8th ed. - Boston Irwin/McGraw-Hill 2000 - xxvii, 592p. : ill., photos.(some col.) CD ROM Included - The Irwin/McGraw-Hill Series in Marketing .
CD ROM Included ; index included
0072894822
MARKETING
658.8 / P4