Go logo! : a handbook to the art of global branding : (Record no. 38998)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 007660000a22002650004500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160303b2010 xxu||||| |||| 00| 0 eng d |
| 020 ## - ISBN | |
| ISBN | 9781592535170 |
| 041 ## - LANGUAGE | |
| Language | English |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Classification Number | 7.05:659.126 |
| Call Number | C3 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item Type | Book |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal Author | Cato, Mac |
| 245 ## - TITLE STATEMENT | |
| Title | Go logo! : a handbook to the art of global branding : |
| Remainder of title | 12 keys to creating successful global brands |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of Publication | Massachusetts |
| Name of Publisher | Rockport Publishers |
| Date of Copyright | 2010 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 208p. : ill., photo. (col.) |
| 500 ## - GENERAL NOTE | |
| General Note | Bibliography included |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | ART |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | DESIGN |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | TRADEMARKS |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | BRAND NAME PRODUCTS |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | MARKETING |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | ADVERTISING |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | CONSUMER BEHAVIOR |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | IDENTITY (PSYCHOLOGY) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | EMOTIONS - Social Aspects |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Not For Loan | Library, University of Moratuwa | Library, University of Moratuwa | Permanent Reference Collection | 22/01/2014 | 7.05:659.126 C3 | 96516 | 22/01/2014 | 22/01/2014 | Book |