Cato, Mac
Go logo! : a handbook to the art of global branding : 12 keys to creating successful global brands - Massachusetts Rockport Publishers 2010 - 208p. : ill., photo. (col.)
Bibliography included
9781592535170
ART
DESIGN
TRADEMARKS
BRAND NAME PRODUCTS
MARKETING
ADVERTISING
CONSUMER BEHAVIOR
IDENTITY (PSYCHOLOGY)
EMOTIONS - Social Aspects
7.05:659.126 / C3
Go logo! : a handbook to the art of global branding : 12 keys to creating successful global brands - Massachusetts Rockport Publishers 2010 - 208p. : ill., photo. (col.)
Bibliography included
9781592535170
ART
DESIGN
TRADEMARKS
BRAND NAME PRODUCTS
MARKETING
ADVERTISING
CONSUMER BEHAVIOR
IDENTITY (PSYCHOLOGY)
EMOTIONS - Social Aspects
7.05:659.126 / C3