Key purchasing determinants and their impact on brand equity of the toothpaste market in Sri Lanka : (Record no. 173332)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00945nam a2200265 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170704t2016 xxu||||| |||| 00| 0 eng d |
| 041 ## - LANGUAGE | |
| Language | English |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Classification Number | 519.2(043) |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item Type | Thesis |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal Author | Wijesinghe, Madakotuwe Wijesinghe Mudiyanselage Wasantha |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Supervisor | Prof. T.S.G. Peiris |
| Relator Term | supervisor |
| 245 ## - TITLE STATEMENT | |
| Title | Key purchasing determinants and their impact on brand equity of the toothpaste market in Sri Lanka : |
| Remainder of title | an empirical study |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of Copyright | [2016] |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii, 90p. |
| Accompanying Material | CD-ROM |
| 500 ## - GENERAL NOTE | |
| General Note | TH3323 |
| 502 ## - DISSERTATION NOTE | |
| Name of granting institution | University of Moratuwa |
| Year of Granted | 2016 |
| Department | Department of Mathematics |
| Faculty | Faculty of Engineering |
| 658 ## - INDEX TERM--CURRICULUM OBJECTIVE | |
| Degree Type | MSc in Business Statistics |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| URL | <a href="http://dl.lib.mrt.ac.lk/handle/123/12991">http://dl.lib.mrt.ac.lk/handle/123/12991</a> |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | MATHEMATICS-Dissertations |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | BUSINESS STATISTICS-Disssertations |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | TOOTHPASTE MARKET-Sri Lanka |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Key purchasing determinants-Toothpaste industry |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Brand equity-Toothpaste industry |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Oral hygiene |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Shelving location | Date acquired | Source of acquisition | Shelving Number | Total Checkouts | Full call number | Barcode | Date last seen | Donation number | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Not For Loan | Library, University of Moratuwa | Library, University of Moratuwa | Thesis Collection | 22/06/2017 | Donations | DMA 06/14 | 519.2(043) | TH3323 | 12/06/2017 | LB/DON/41/2017 | 12/06/2017 | Thesis | TH3323 |