Key purchasing determinants and their impact on brand equity of the toothpaste market in Sri Lanka : an empirical study
Contributor(s): Prof. T.S.G. Peiris [supervisor].Publisher: Description: xiii, 90p. CD-ROM.Subject(s): MSc in Business Statistics | MATHEMATICS-Dissertations | BUSINESS STATISTICS-Disssertations | TOOTHPASTE MARKET-Sri Lanka | Key purchasing determinants-Toothpaste industry | Brand equity-Toothpaste industry | Oral hygieneOnline resources: Click here to access online Dissertation note: University of Moratuwa 2016 Department of Mathematics Faculty of Engineering
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Library, University of Moratuwa
The University of Moratuwa Library (UML) is one of the most prominent technology libraries in the country. Its main subject specializations are Engineering, Architecture and Information Technology. However, the library caters to the requirements of the membership by housing books and other materials of general interest as well.
|519.2(043) (Browse shelf)||MA 05/14||LB/DON/41/2017||Not For Loan||TH3323||TH3323|
University of Moratuwa 2016 Department of Mathematics Faculty of Engineering