Creating breakthrough products : (Record no. 170918)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00604nam a2200205 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160721t2002 xxu||||| |||| 00| 0 eng d |
| 020 ## - ISBN | |
| ISBN | 8129704927 |
| 041 ## - LANGUAGE | |
| Language | English |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Classification Number | 658.5 |
| Call Number | C3 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item Type | Book |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal Author | Cagan, Jonathan |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Supervisor | Vogel, Craig M. |
| 245 ## - TITLE STATEMENT | |
| Title | Creating breakthrough products : |
| Remainder of title | innovation from product planning to program approval |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of Publication | Delhi |
| Name of Publisher | Pearson Education (Singapore) |
| Date of Copyright | 2002 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxii, 302p. : ill.. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | NEW PRODUCTS |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | PRODUCTION PLANNING |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Product management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing research |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Shelving Number | Actual Value (Donation) | Total Checkouts | Full call number | Barcode | Date last seen | Date last borrowed | Donation number | Price effective from | Koha item type | Actual Currency (Donation) |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library, University of Moratuwa | Library, University of Moratuwa | Lending Collection | 10/06/2016 | Donations | 1129.79 | 03-37-02 | 7.67 | 3 | 658.5 C3 | 110313 | 16/08/2018 | 15/08/2018 | LB/DON/107/2016 | 10/06/2016 | Book | USD ($) |