Library, University of Moratuwa, Sri Lanka catalog

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Cagan, Jonathan

Creating breakthrough products : innovation from product planning to program approval - Delhi Pearson Education (Singapore) 2002 - xxxii, 302p. : ill..

ISBN: 8129704927

Subjects--Topical Terms:
NEW PRODUCTS
PRODUCTION PLANNING
Product management
Marketing research

Universal Decimal Class. No.: 658.5 / C3

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