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Managing customer relationships : a strategic framework (Record no. 162731)

000 -LEADER
fixed length control field	007250000a22002410004500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	150810t2011 xxu\|\|\|\|\| \|\|\|\| 00\| 0 eng d
020 ## - ISBN
ISBN	9780470423479
041 ## - LANGUAGE
Language	English
080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER
Classification Number	658.89:005.344
Call Number	P4
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Item Type	Book
100 ## - MAIN ENTRY--PERSONAL NAME
Personal Author	Peppers, Don
700 ## - ADDED ENTRY--PERSONAL NAME
Supervisor	Rogers, Martha
245 ## - TITLE STATEMENT
Title	Managing customer relationships : a strategic framework
250 ## - EDITION STATEMENT
Edition	2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of Publication	Hoboken
Name of Publisher	John Wiley & Sons
Date of Copyright	2011
300 ## - PHYSICAL DESCRIPTION
Extent	xv, 512p. : ill.
500 ## - GENERAL NOTE
General Note	Index included
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term	CUSTOMER RELATIONS -Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term	CONSUMERS' PREFERENCES
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term	Relationship Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term	Marketing Information systems
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term	Information Storage and Retrieval Systems-Marketing

Holdings
Not for loan	Permanent location	Current location	Shelving location	Date acquired	Cost, normal purchase price	Total Checkouts	Full call number	Barcode	Date last seen	Cost, replacement price	Price effective from	Koha item type	Shelving Number	Date last borrowed
Not For Loan	Library, University of Moratuwa	Library, University of Moratuwa	Permanent Reference Collection	10/03/2015	11682.00		658.89:005.344 P4	108667	21/05/2015	12980.00	21/05/2015	Book
	Library, University of Moratuwa	Library, University of Moratuwa	Lending Collection	10/03/2015	11682.00		658.89:005.344 P4	108668	21/05/2015	12980.00	21/05/2015	Book	03-40-02
	Library, University of Moratuwa	Library, University of Moratuwa	Lending Collection	10/03/2015	11682.00	1	658.89:005.344 P4	108669	03/11/2021	12980.00	21/05/2015	Book	03-40-02-13	13/03/2020
	Library, University of Moratuwa	Library, University of Moratuwa	Lending Collection	10/03/2015	11682.00		658.89:005.344 P4	108670	21/05/2015	12980.00	21/05/2015	Book	03-40-02
	Library, University of Moratuwa	Library, University of Moratuwa	Lending Collection	10/03/2015	11682.00		658.89:005.344 P4	108671	21/05/2015	12980.00	21/05/2015	Book	03-40-02

Library, University of Moratuwa, Sri Lanka