Peppers, Don
Managing customer relationships : a strategic framework - 2nd ed. - Hoboken John Wiley & Sons 2011 - xv, 512p. : ill.
Index included
9780470423479
CUSTOMER RELATIONS -Management
CONSUMERS' PREFERENCES
Relationship Marketing
Marketing Information systems
Information Storage and Retrieval Systems-Marketing
658.89:005.344 / P4
Managing customer relationships : a strategic framework - 2nd ed. - Hoboken John Wiley & Sons 2011 - xv, 512p. : ill.
Index included
9780470423479
CUSTOMER RELATIONS -Management
CONSUMERS' PREFERENCES
Relationship Marketing
Marketing Information systems
Information Storage and Retrieval Systems-Marketing
658.89:005.344 / P4