Marketing : a behavioural analysis (Record no. 118757)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 004960000a22001930004500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0070841500 |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Universal Decimal Classification number | 658.8 |
| Item number | C5 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | EN |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Chisnall, Peter M. |
| 9 (RLIN) | 20559 |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing : a behavioural analysis |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | London |
| Name of publisher, distributor, etc. | McGraw Hill |
| Date of publication, distribution, etc. | 1985 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | viii, 328p. : ill. |
| 500 ## - GENERAL NOTE | |
| General note | Index included |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | MOTIVATION RESEARCH (MARKETING) |
| 9 (RLIN) | 18385 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | MARKETING |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | CONSUMERS |
| 9 (RLIN) | 12416 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Koha issues (borrowed), all copies | 2 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent Location | Current Location | Shelving location | Date acquired | Serial Enumeration / chronology | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Koha item type | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library, University of Moratuwa | Library, University of Moratuwa | Lending Collection | 04/08/2022 | 03-40-02-02 | 2 | 658.8 C5 | 47664 | 16/08/2022 | 04/08/2022 | Book | ||||||
| Not For Loan | Library, University of Moratuwa | Library, University of Moratuwa | On Request Collection | 658.8 C5 | 47665 | 24/06/2019 | Book |