000			007660000a22002650004500
008			160303b2010 xxu||||| |||| 00| 0 eng d
020			_a9781592535170
041			_aeng
080			_a7.05:659.126 _bC3
942			_cBK
100			_aCato, Mac
245			_aGo logo! : a handbook to the art of global branding : _b12 keys to creating successful global brands
260			_aMassachusetts _bRockport Publishers _c2010
300			_a208p. : ill., photo. (col.)
500			_aBibliography included
650			_aART
650			_aDESIGN
650			_aTRADEMARKS
650			_aBRAND NAME PRODUCTS
650			_aMARKETING
650			_aADVERTISING
650			_aCONSUMER BEHAVIOR
650			_aIDENTITY (PSYCHOLOGY)
650			_aEMOTIONS - Social Aspects
999			_c38998 _d38998