000 | 00597 a2200205 4500 | ||
---|---|---|---|
008 | 190308t2015 xxu||||| |||| 00| 0 eng d | ||
020 | _a9781138789838 | ||
041 | _aeng | ||
080 |
_a658.89:005.344 _bB8 |
||
942 |
_cBK _02 |
||
100 | _aButtle, Francis | ||
700 | _aMaklan, Stan | ||
245 |
_aCustomer relationship management : _bconcepts and technologies |
||
250 | _a3rd ed. | ||
260 |
_aLondon _bRoutledge _c2015 |
||
300 |
_axxv, 400p. : charts, ill., _bindex included |
||
650 | _aCUSTOMER RELATIONS -Management | ||
650 | _aCONSUMER BEHAVIOR | ||
650 | _aMarketing | ||
999 |
_c176380 _d176380 |