000 00597 a2200205 4500
008 190308t2015 xxu||||| |||| 00| 0 eng d
020 _a9781138789838
041 _aeng
080 _a658.89:005.344
_bB8
942 _cBK
_02
100 _aButtle, Francis
700 _aMaklan, Stan
245 _aCustomer relationship management :
_bconcepts and technologies
250 _a3rd ed.
260 _aLondon
_bRoutledge
_c2015
300 _axxv, 400p. : charts, ill.,
_bindex included
650 _aCUSTOMER RELATIONS -Management
650 _aCONSUMER BEHAVIOR
650 _aMarketing
999 _c176380
_d176380