| 000 | 00936nam a2200265 4500 | ||
|---|---|---|---|
| 008 | 180223t2016 xxu||||| |||| 00| 0 eng d | ||
| 041 | _aeng | ||
| 080 | _a62:65(043) | ||
| 942 | _cTH | ||
| 100 | _aKumarapeli, K. G. N. | ||
| 700 |
_aDr. G.D. Samarasinghe _esup |
||
| 245 |
_aCustomer relationship management practices towards customer brand engagement : _bevidence from the hotel industry in Sri Lanka |
||
| 260 | _c[2016] | ||
| 300 |
_eCD ROM _ax, 189p. : ill. |
||
| 500 | _aTH3464 | ||
| 502 |
_gUniversity of Moratuwa _o16 _cTM _dFAC_ENG |
||
| 658 | _aMBA in Management of Technology | ||
| 856 | _u http://dl.lib.mrt.ac.lk/handle/123/13761 | ||
| 650 | _aMANAGEMENT OF TECHNOLOGY-Dissertations | ||
| 650 | _aBUSINESS ADMINISTRATION-Dissertations | ||
| 650 | _aHOTEL INDUSTRY-Sri Lanka | ||
| 650 | _aCUSTOMER RELATIONSHIP MANAGEMENT(CRM) | ||
| 650 | _aCUSTOMER BRAND ENGAGEMENT(CBE) | ||
| 650 | _aMARKETING CAPABILITY | ||
| 999 |
_c174611 _d174611 |
||