| 000 | 00604nam a2200205 4500 | ||
|---|---|---|---|
| 008 | 160721t2002 xxu||||| |||| 00| 0 eng d | ||
| 020 | _a8129704927 | ||
| 041 | _aeng | ||
| 080 |
_a658.5 _bC3 |
||
| 942 |
_cBK _03 |
||
| 100 | _aCagan, Jonathan | ||
| 700 | _aVogel, Craig M. | ||
| 245 |
_aCreating breakthrough products : _binnovation from product planning to program approval |
||
| 260 |
_aDelhi _bPearson Education (Singapore) _c2002 |
||
| 300 | _axxxii, 302p. : ill.. | ||
| 650 | _aNEW PRODUCTS | ||
| 650 | _aPRODUCTION PLANNING | ||
| 650 | _aProduct management | ||
| 650 | _aMarketing research | ||
| 999 |
_c170918 _d170918 |
||