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Creating breakthrough products : innovation from product planning to program approval

by Cagan, Jonathan | Vogel, Craig M.

Language: English Publisher: Delhi Pearson Education (Singapore) 2002Availability: Items available for loan: Library, University of Moratuwa (1). Location(s): Lending Collection Call number: 658.5 C3.

Essentials of marketing research

by Hair, Joseph F | Celsi, Mary Wolfinbarger | Ortinau, David J | Bush, Robert P | Bush, Robert P.

Edition: 3rd ed.Language: English Publisher: New York McGraw-Hill 2013Availability: Items available for loan: Library, University of Moratuwa (1). Location(s): Lending Collection Call number: 658.8.012.12 E8.

Fundamentals of marketing research

by Smith, Scott M | Albaum, Gerald S.

Language: EN Publisher: Thousand Oaks Sage 2005Availability: Items available for loan: Library, University of Moratuwa (2). Location(s): Lending Collection Call number: 658.8.012.12 S6.

International marketing research

by Craig, C. Samuel | Douglas, Susan P.

Edition: 2nd ed.Language: EN Publisher: Chichester John Wiley 2000Availability: Items available for loan: Library, University of Moratuwa (1). Location(s): Lending Collection Call number: 658.85 C7.

The Marketing game! : with student CD-ROM

by Mason, Charlotte H | Perreault, William D.

Edition: 3rd ed.Publisher: New York McGraw-Hiil/Irwin 2002Availability: Items available for loan: Library, University of Moratuwa (2). Location(s): Lending Collection Call number: 658.8 M3.

Marketing research

by Chisnall, Peter.

Edition: 6th ed.Language: EN Publisher: London McGraw-Hill 2001Availability: Items available for loan: Library, University of Moratuwa (1). Location(s): Lending Collection Call number: 658.8.012.12 C5.

Marketing research

by Luck, David J | Rubin, Ronald S.

Edition: 7th ed.Language: EN Publisher: New Delhi Prentice-Hall of India 2005Availability: Items available for loan: Library, University of Moratuwa (3). Location(s): Lending Collection Call number: 658.8.012.12 L8.

Marketing research essentials

by McDaniel, Carl | Gates, Roger.

Edition: 4th ed.Publisher: Hoboken John Wiley 2004Availability: Items available for loan: Library, University of Moratuwa (2). Location(s): Lending Collection Call number: 658.8.012.12 M4.

Marketing scales handbook : a compilation of multi-item measures for consumer behavior & advertisting vol. IV

by Bruner, Gordon C | Hensel, Paul J | James, Karen E.

Language: English Publisher: [Mason] Thomson South-Western 2005Availability: Items available for loan: Library, University of Moratuwa (1). Location(s): Lending Collection Call number: 658.8 B7.

The Ultimate guide to strategic marketing : real world methods for developing successful, long-term marketing plans

by Hamper, Robert J.

Language: English Publisher: New York McGraw-Hill Education 2014Availability: Items available for loan: Library, University of Moratuwa (1). Location(s): Lending Collection Call number: 658.8:005.5 H3.


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