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Advertising and promotion : an integrated marketing communications perspective

by Belch, George E | Belch, Michael A.

Edition: 5th ed.Language: EN Publisher: Boston McGraw-Hill/Irwin 2001Availability: Items available for loan: Library, University of Moratuwa (1). Location(s): Lending Collection Call number: 659.1 B4.

Advertising in modern and postmodern times

by Odih, Pamela.

Language: EN Publisher: Los Angeles Sage 2007Availability: Items available for loan: Library, University of Moratuwa (1). Location(s): Lending Collection Call number: 659.1 O3.

Advertising, promotion, and other aspects of integrated marketing communications

by Shimp, Terence A | Andrews, J. Craig.

Edition: 9th ed.Language: English Publisher: [Singapore] South-Western Cengage Learning 2013Availability: Items available for loan: Library, University of Moratuwa (1). Location(s): Lending Collection Call number: 659.1 S5.

A Better way to sell : mastery of sales through mastery of self

by De Silva, Ranjan L.G.

Language: English Publisher: Delhi Dorling Kindersley (India) Pvt.Ltd. 2006Availability: Items available for loan: Library, University of Moratuwa (1). Location(s): Lending Collection Call number: 658.8 D4.

The Brand gap : how to bridge the distance between business strategy and design

by Neumeier, Marty.

Edition: rev. ed.Language: EN Publisher: Berkeley New Riders 2006Availability: Items available for loan: Library, University of Moratuwa (1). Location(s): Lending Collection Call number: 658.8.013 N4.

Cloud based sales analysis system

by Kaluarachchi, Jayathri Madhushani Kumari | Mr. Saminda Premaratne [supervisor].

Language: English Publisher: [2017]Dissertation note: Department of Information Technology Faculty of Information Technology University of Moratuwa 2017 Online access: Click here to access online Availability: Items available for reference: Library, University of Moratuwa Not For LoanCall number: 004(043) (1). : Location(s): Thesis Collection Call number: 004(043).

Commercializing new technologies : getting from mind to market

by Jolly, Vijay. K.

Language: EN Publisher: Boston Harvard Business School Press 1997Availability: Items available for loan: Library, University of Moratuwa (2). Location(s): Lending Collection Call number: 658.8 J6.

Critical factors affecting sales promotions on social media in Sri Lankan banking sector

by Bandara, Dunuke Badde Gedara Nishantha | Dr. H.M.N. Dilum Bandara [supervisor].

Language: English Publisher: [2017]Dissertation note: Department of Computer Science & Engineering Faculty of Engineering University of Moratuwa 2017 Online access: Click here to access online Availability: Items available for reference: Library, University of Moratuwa Not For LoanCall number: 004:65(043) (1). : Location(s): Thesis Collection Call number: 004:65(043).

Designing sales data mart system for ease of analysis and developing data mining model to enhance the promotional strategies for gamma pizza hut

by Shamaran, S | Mr. Saminda Premaratne [supervisor].

Language: English Publisher: [2016]Dissertation note: University of Moratuwa Department of Information Technology Faculty of Information Technology 2016 Online access: Click here to access online Availability: Items available for reference: Library, University of Moratuwa Not For LoanCall number: 004(043) (1). : Location(s): Thesis Collection Call number: 004(043).

e-Learning product sales prediction using SMS activation data

by Wickramasekara, V.S.W | Dr. S.C. Premaratne [supervisor].

Language: English Publisher: [2021]Dissertation note: Department of Information Technology Faculty of Information Technology University of Moratuwa 2021 Online access: Click here to access online Availability: Items available for reference: Library, University of Moratuwa Not For LoanCall number: 004(043) (1). : Location(s): Thesis Collection Call number: 004(043).

Feasible solution for newspaper circulation and sales forecasting in Sri Lankan newspaper industry

by Kekiriwaragoage, Sisuru Sahmith | Dr. Lochana Ranathunga [supervisor].

Language: English Publisher: [2016]Dissertation note: Department of Information Technology Faculty of Information Technology University of Moratuwa 2016 Online access: Click here to access online Availability: Items available for reference: Library, University of Moratuwa Not For LoanCall number: 004(043) (1). : Location(s): Thesis Collection Call number: 004(043).

HARTI : Agricultural forward contracts as pre-harvest commodity marketing : problems and prospects

by Wijesooriya, Nalaka | Champika, Jayamini.

Language: English Publisher: Colombo 07 HARTI 2015Availability: Items available for reference: Library, University of Moratuwa Not For LoanCall number: 338.43:336.73(548.7) W5 (1). : Location(s): Sri Lanka Collection Call number: 338.43:336.73(548.7) W5.

Harvard business review on strategic sales management

Language: EN Publisher: Boston Harvard Business School 2007Availability: Items available for loan: Library, University of Moratuwa (1). Location(s): Lending Collection Call number: 658.811 H3.

How to design a life worth smiling about : developing success in business and in life

by Davis, Darryl | Pileggi, Steve [illus.].

Language: English Publisher: New York McGraw Hill Education 2014Availability: Items available for loan: Library, University of Moratuwa (1). Location(s): Lending Collection Call number: 658.1 D3.

Identification of factors affecting lubricant demand and developing models for sales forecasting

by Jayathissa, H. P. I. T. B | Dr. T. Sivakumar [supervisor].

Language: English Publisher: [2018]Dissertation note: University of Moratuwa 2018 Department of Transport & Logistic Management Faculty of Engineering Online access: Click here to access online Availability: Items available for reference: Library, University of Moratuwa Not For LoanCall number: 658.711(043) (1). : Location(s): Thesis Collection Call number: 658.711(043).

Lean for sales : bringing the science of lean to the art of selling

by Gillespie, Sean | Testani, Michael V | Ramakrishnan, Sreekanth.

Language: English Publisher: Boca Raton CRC Press 2016Availability: Items available for loan: Library, University of Moratuwa (1). Location(s): Lending Collection Call number: 658.56 G5.

Management of a sales force

by Stanton, William J | Spiro, Rosann.

Language: EN Publisher: Boston Irwin/McGraw-Hill 1999Availability: Items available for loan: Library, University of Moratuwa (1). Location(s): Lending Collection Call number: 658.8 S8.

Marketing

by Etzel, Michael J | Walker, Bruce J | Stanton, William J.

Edition: 12th ed.Language: EN Publisher: Boston McGraw-Hill/Irwin 2001Availability: Items available for loan: Library, University of Moratuwa (2). Location(s): Lending Collection Call number: 658.8 E8.

Marketing management : strategies and programs

by Guiltinan, Joseph | Paul, Gordon W.

Language: EN Publisher: New York McGraw-Hill 1982Availability: Items available for loan: Library, University of Moratuwa (1). Location(s): Lending Collection Call number: 658.8 G8.

Marketing plans : how to prepare them, how to use them

by McDonald, Malcolm.

Edition: 4th ed.Language: EN Publisher: Oxford Butterworth-Heinmann 1999Availability: Items available for loan: Library, University of Moratuwa (1). Location(s): Lending Collection Call number: 658.8.01 M3.


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