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Consumer behavior : building marketing strategy

By: Hawkins, Del I | Best, Roger J | Coney, Kenneth ASeries: The Irwin/McGraw-Hill series in marketingPublisher: Boston Irwin/McGraw-Hill 2001Edition: 8th edDescription: xxiv, 776p. : ill. (some col.)ISBN: 0072316020Subject(s): CONSUMER BEHAVIOUR-Resrarch-United States | MARKET SURVEYS-United States | CONSUMER BEHAVIOUR-Case studies
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Item type Current location Call number Shelving info Status Date due Barcode Item holds
 Book Book Library, University of Moratuwa
The University of Moratuwa Library (UML) is one of the most prominent technology libraries in the country. Its main subject specializations are Engineering, Architecture and Information Technology. However, the library caters to the requirements of the membership by housing books and other materials of general interest as well.
Lending Collection
658.8.012.1 H3 (Browse shelf) 03-40-02 Available 81937
 Book Book Library, University of Moratuwa
The University of Moratuwa Library (UML) is one of the most prominent technology libraries in the country. Its main subject specializations are Engineering, Architecture and Information Technology. However, the library caters to the requirements of the membership by housing books and other materials of general interest as well.
Lending Collection
658.8.012.1 H3 (Browse shelf) 03-40-02 Available 81938
Total holds: 0

3 1/2 in. diskette included;
3 1/2 diskette discarded on 22.10.2020

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