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An Analysis of the effectiveness of new media on marketing in Sri Lanka

by Deshapriya, Deshike | Mr. Chaminda Hettiarachchi.

Language: English Publisher: [2012]Dissertation note: University of Moratuwa Department of Computer Science & Engineering Faculty of Engineering 2012 Online access: Click here to access online Availability: Items available for reference: Library, University of Moratuwa Not For LoanCall number: 004:65(043) (1). : Location(s): Thesis Collection Call number: 004:65(043) .

Analyze quality of products in e-commerce systems with sentimental analysis

by Bandara, P.M.A.U | Mr. Saminda Premaratne [supervisor].

Language: English Publisher: [2019]Dissertation note: Department of Information Technology Faculty of Information Technology University of Moratuwa 2019 Online access: Click here to access online Availability: Items available for reference: Library, University of Moratuwa Not For LoanCall number: 004(043) (1). : Location(s): Thesis Collection Call number: 004(043).

Building e loyalty through online marketing communication : a case of overseas higher educational market in Sri Lanka

by Balasubramaniam, Tharshika | Prof. G.D. Samarasinghe [supervisor].

Language: English Publisher: [2017]Dissertation note: Department of Management of Technology Faculty of Business University of Moratuwa 2017 Online access: Click here to access online Availability: Items available for reference: Library, University of Moratuwa Not For LoanCall number: 62:65(043) (1). : Location(s): Thesis Collection Call number: 62:65(043).

Critical success factors for self-driven marketing on social media : a case study of the Sri Lankan boutique hotel industry

by Herath, Herath Mudiyanselage Umesha Kumari | Dr. H.M.N. Dilum Bandara [supervisor].

Language: English Publisher: [2018]Dissertation note: Department of Computer Science & Engineering Faculty of Engineering University of Moratuwa 2018 Online access: Click here to access online Availability: Items available for reference: Library, University of Moratuwa Not For LoanCall number: 004:65(043) (1). : Location(s): Thesis Collection Call number: 004:65(043).

Customer relationship management practices towards customer brand engagement : evidence from the hotel industry in Sri Lanka

by Kumarapeli, K. G. N | Dr. G.D. Samarasinghe [supervisor].

Language: English Publisher: [2016]Dissertation note: University of Moratuwa 2016 Department of Management of Technology Faculty of Engineering Online access: Click here to access online Availability: Items available for reference: Library, University of Moratuwa Not For LoanCall number: 62:65(043) (1). : Location(s): Thesis Collection Call number: 62:65(043).

Data extraction from social media for sentiment analysis in order to predict sales and correlated items for fashion industry

by Kumanayaka, C.S | Mr. S.C. Premaratne [supervisor].

Language: English Publisher: [2019]Dissertation note: University of Moratuwa 2019 Department of Information Technology Faculty of Information Technology Online access: Click here to access online Availability: Items available for reference: Library, University of Moratuwa Not For LoanCall number: 004(043) (1). : Location(s): Thesis Collection Call number: 004(043).

Decision support system for fast food marketing

by Dissanayake, D.M.R.M | Mr. S.C. Premaratne [supervisor].

Language: English Publisher: [2019]Dissertation note: University of Moratuwa 2018 Department of Information Technology Faculty of Information Technology Online access: Click here to access online Availability: Items available for reference: Library, University of Moratuwa Not For LoanCall number: 004(043) (1). : Location(s): Thesis Collection Call number: 004(043).

Entrepreneurial marketing (EM) towards customer perceived value : a case of traceability in Sri Lanka cinnamon

by Bandara, R.A.M.S.S | Prof. Dinesh Samarasinghe [supervisor].

Language: English Publisher: [2020]Dissertation note: Department of Management of Technology Faculty of Business University of Moratuwa 2020 Online access: Click here to access online Availability: Items available for reference: Library, University of Moratuwa Not For LoanCall number: 658.11(043) (1). : Location(s): Thesis Collection Call number: 658.11(043).

Ethical e-marketing for competitive advantage

by Attanayake, A.K.G.R.D | Mr. Kithsiri Samarasinghe [supervisor].

Language: English Publisher: [2005]Dissertation note: Department of Information Technology Faculty of Engineering University of Moratuwa 2005 Online access: Click here to access online Availability: Items available for reference: Library, University of Moratuwa Not For LoanCall number: 004:65(043) (1). : Location(s): Thesis Collection Call number: 004:65(043) .

The Feasibility of using E-crop selling by Sri Lankan farmers

by Wickramarathna, Eshani Chathurika | Dr. S.J. Sooriyaarachchi [supervisor].

Language: English Publisher: [2019]Dissertation note: Department of Computer Science & Engineering Faculty of Engineering University of Moratuwa 2019 Online access: Click here to access online Availability: Items available for loan: Library, University of Moratuwa (1). Location(s): Thesis Collection Call number: 004:65(043).

How Sri Lankan firms market their products or services through internet? : analysis of Sri Lankan E-marketing participation

by Clifford, G.B | Dr. Ajith Pasqual [supervisor].

Language: English Publisher: [2005]Dissertation note: Department of Civil Engineering Faculty of Engineering University of Moratuwa 2005 Online access: Click here to access online Availability: Items available for reference: Library, University of Moratuwa Not For LoanCall number: 351(043) (1). : Location(s): Thesis Collection Call number: 351(043) .

Impact of e - marketing practices on purchasing decisions of generation Y& Z for the fast fashion industry in the western province of Sri Lanka

by Gunathilake, M.D.M.M | Prof. G.D. Samarasinghe [supervisor].

Language: English Publisher: [2022]Dissertation note: Department of Management of Technology Faculty of Business University of Moratuwa 2022 Online access: Click here to access online Availability: Items available for reference: Library, University of Moratuwa Not For LoanCall number: 62:65(043) (1). : Location(s): Thesis Collection Call number: 62:65(043) .

Impact of marketing strategies on purchase intention of colour fiber cement roofing sheets in Sri Lanka

by Karunanayaka, R.C.A.D | Dr. K.P. Lalith Chandralal [supervisor] | Mr. K.M.S. Senevirathna [supervisor].

Language: English Publisher: [2020]Dissertation note: Department of Management of Technology Faculty of Business University of Moratuwa 2020 Online access: Click here to access online Availability: Items available for loan: Library, University of Moratuwa (1). Location(s): Thesis Collection Call number: 62:65(043).

Improving marketing strategies for software product startup companies in Sri Lanka

by Dharmasiri, W. H. P.C.P | Dr. Shantha Fernando [supervisor].

Language: English Publisher: [2018]Dissertation note: Department of Computer Science & Engineering Faculty of Engineering University of Moratuwa 2018 Online access: Click here to access online Availability: Items available for reference: Library, University of Moratuwa Not For LoanCall number: 004:65(043) (1). : Location(s): Thesis Collection Call number: 004:65(043).

Integrating digital marketing strategies in to Sri Lankan small & medium enterprises (SME's) : with a special reference to tourism industry

by Piyadasa, H.H.A.U | Dr. G.D. Samarasinghe [supervisor].

Language: English Publisher: [2017]Dissertation note: University of Moratuwa 2017 Department of Management of Technology Faculty of Engineering Online access: Click here to access online Availability: Items available for reference: Library, University of Moratuwa Not For LoanCall number: 62:65(043) (1). : Location(s): Thesis Collection Call number: 62:65(043).

Internet marketing of service industries in Sri Lanka

by Tilakasena, D.K.S.P | Mr. Ruwan Amarasekera [supervisor] | Dr. Sanath Jayasena [supervisor].

Language: English Publisher: [2004]Dissertation note: Department of Computer Science & Engineering Faculty of Engineering University of Moratuwa 2004 Online access: Click here to access online Availability: Items available for reference: Library, University of Moratuwa Not For LoanCall number: 658.8:004.738.5 (1). : Location(s): Thesis Collection Call number: 658.8:004.738.5 .

Location based selling platform for mobile buyers

by Mawella, M.M.Buddhika | Mr. Saminda Premarathna [supervisor].

Language: English Publisher: [2017]Dissertation note: Department of Information Technology Faculty of Information Technology University of Moratuwa 2017 Online access: Click here to access online Availability: Items available for reference: Library, University of Moratuwa Not For LoanCall number: 004(043) (1). : Location(s): Thesis Collection Call number: 004(043).

Market effectiveness of value added services in Sri Lankan mobile telecommunication industry

by Wickramaratne, W.K.C | Mr. Kithsiri samarasinghe [supervisor].

Language: English Publisher: [2004]Dissertation note: Department of Computer Science & Engineering Faculty of Engineering University of Moratuwa 2004 Online access: Click here to access online Availability: Items available for reference: Library, University of Moratuwa Not For LoanCall number: 621.396(548.7) (1). : Location(s): Thesis Collection Call number: 621.396(548.7) .

Multi agent system for evolving business environments

by Rathnasekara, P.L.A. Udayanga | Prof. A.S. Karunananda [supervisor].

Language: English Publisher: [2019]Dissertation note: Department of Computational Mathematics Faculty of Information Technology University of Moratuwa 2019 Online access: Click here to access online Availability: Items available for reference: Library, University of Moratuwa Not For LoanCall number: 004.8(043) (1). : Location(s): Thesis Collection Call number: 004.8(043).

Online marketing towards MICE destination attractiveness: evidence from Sri Lankan tourism industry

by Herath, H.M.N.R.K | Prof. G.D. Samarasinghe [supervisor].

Language: English Publisher: [2019]Dissertation note: Department of Management of Technology Faculty of Business University of Moratuwa 2019 Online access: Click here to access online Availability: Items available for reference: Library, University of Moratuwa Not For LoanCall number: 62:65(043) (1). : Location(s): Thesis Collection Call number: 62:65(043).


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