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Building e loyalty through online marketing communication : a case of overseas higher educational market in Sri Lanka

by Balasubramaniam, Tharshika | Prof. G.D. Samarasinghe [supervisor].

Language: English Publisher: [2017]Dissertation note: Department of Management of Technology Faculty of Business University of Moratuwa 2017 Online access: Click here to access online Availability: Items available for reference: Library, University of Moratuwa Not For LoanCall number: 62:65(043) (1). : Location(s): Thesis Collection Call number: 62:65(043).

Customer relationship management practices towards customer brand engagement : evidence from the hotel industry in Sri Lanka

by Kumarapeli, K. G. N | Dr. G.D. Samarasinghe [supervisor].

Language: English Publisher: [2016]Dissertation note: University of Moratuwa 2016 Department of Management of Technology Faculty of Engineering Online access: Click here to access online Availability: Items available for reference: Library, University of Moratuwa Not For LoanCall number: 62:65(043) (1). : Location(s): Thesis Collection Call number: 62:65(043).

Entrepreneurial marketing (EM) towards customer perceived value : a case of traceability in Sri Lanka cinnamon

by Bandara, R.A.M.S.S | Prof. Dinesh Samarasinghe [supervisor].

Language: English Publisher: [2020]Dissertation note: Department of Management of Technology Faculty of Business University of Moratuwa 2020 Online access: Click here to access online Availability: Items available for reference: Library, University of Moratuwa Not For LoanCall number: 658.11(043) (1). : Location(s): Thesis Collection Call number: 658.11(043).

Impact of e - marketing practices on purchasing decisions of generation Y& Z for the fast fashion industry in the western province of Sri Lanka

by Gunathilake, M.D.M.M | Prof. G.D. Samarasinghe [supervisor].

Language: English Publisher: [2022]Dissertation note: Department of Management of Technology Faculty of Business University of Moratuwa 2022 Online access: Click here to access online Availability: Items available for reference: Library, University of Moratuwa Not For LoanCall number: 62:65(043) (1). : Location(s): Thesis Collection Call number: 62:65(043) .

Impact of marketing strategies on purchase intention of colour fiber cement roofing sheets in Sri Lanka

by Karunanayaka, R.C.A.D | Dr. K.P. Lalith Chandralal [supervisor] | Mr. K.M.S. Senevirathna [supervisor].

Language: English Publisher: [2020]Dissertation note: Department of Management of Technology Faculty of Business University of Moratuwa 2020 Online access: Click here to access online Availability: Items available for loan: Library, University of Moratuwa (1). Location(s): Thesis Collection Call number: 62:65(043).

Integrating digital marketing strategies in to Sri Lankan small & medium enterprises (SME's) : with a special reference to tourism industry

by Piyadasa, H.H.A.U | Dr. G.D. Samarasinghe [supervisor].

Language: English Publisher: [2017]Dissertation note: University of Moratuwa 2017 Department of Management of Technology Faculty of Engineering Online access: Click here to access online Availability: Items available for reference: Library, University of Moratuwa Not For LoanCall number: 62:65(043) (1). : Location(s): Thesis Collection Call number: 62:65(043).

Online marketing towards MICE destination attractiveness: evidence from Sri Lankan tourism industry

by Herath, H.M.N.R.K | Prof. G.D. Samarasinghe [supervisor].

Language: English Publisher: [2019]Dissertation note: Department of Management of Technology Faculty of Business University of Moratuwa 2019 Online access: Click here to access online Availability: Items available for reference: Library, University of Moratuwa Not For LoanCall number: 62:65(043) (1). : Location(s): Thesis Collection Call number: 62:65(043).

Opportunities for mobile advertising in Sri Lanka

by Ranathunga, R.M.K.B | Eng. A.T.L.K. Samarasinghe [supervisor].

Language: English Publisher: [2010]Dissertation note: University of Moratuwa Department of Management of Technology Faculty of Engineering 2010 Online access: Click here to access online Availability: Items available for reference: Library, University of Moratuwa Not For LoanCall number: 62:65(043) (1). : Location(s): Thesis Collection Call number: 62:65(043) .

Readiness of internet user for e-commerce - case studies from Sri Lanka

by Jayasekera, Janitha Chameera | Dr. Malitha Wijesundara [supervisor] | Dr. Lesly Ekanayake [supervisor].

Language: English Publisher: [2009]Dissertation note: Faculty of Engineering Department of Civil Engineering University of Moratuwa 2009 Online access: Click here to access online Availability: Items available for reference: Library, University of Moratuwa Not For LoanCall number: 005.8(043) (1). : Location(s): Thesis Collection Call number: 005.8(043) .

A Study on marketing and customer satisfaction in timber and furniture businesses in state owned enterprise

by Manawadu, Anusha Chathurani | Dr. K.A.K. Devapriya [supervisor].

Language: English Publisher: [2018]Dissertation note: University of Moratuwa 2018 Department of Building Economics Faculty of Architecture Online access: Click here to access online Availability: Items available for reference: Library, University of Moratuwa Not For LoanCall number: 69.003(043) (1). : Location(s): Thesis Collection Call number: 69.003(043).

Technology enabled reverse logistics as a means of reducing LPG distribution cost : the case of a LPG supplier in Sri Lanka

by Pathirana, M.P.N.S | Eng. Nishal A. Samarasekera [supervisor].

Language: English Publisher: [2019]Dissertation note: Department of Transport & Logistic Management Faculty of Engineering University of Moratuwa 2019 Online access: Click here to access online Availability: Items available for reference: Library, University of Moratuwa Not For LoanCall number: 658.711(043) (1). : Location(s): Thesis Collection Call number: 658.711(043).

Technology issues in Sri Lankan coconut industry with special emphasis on marketing and sales promotion aspects

by Mendis, M.N.M.B | Prof. S.W.S.B. Dasanayaka [supervisor].

Language: English Publisher: [2010]Dissertation note: University of Moratuwa Department of Management of Technology Faculty of Engineering 2010 Online access: Click here to access online Availability: Items available for reference: Library, University of Moratuwa Not For LoanCall number: 62:65(043) (1). : Location(s): Thesis Collection Call number: 62:65(043) .


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