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Consumer strategy

by Liyanage, Uditha.

Language: English Publisher: Colombo 08 Postgraduate Institute of Management 2015Availability: Items available for loan: Library, University of Moratuwa (1). Location(s): Lending Collection Call number: 658.8 L5.

Consumers

by Arnould, Eric | Price, Linda | Zinkhan, George.

Edition: 1st. ed.Language: EN Publisher: Boston McGraw-Hill 2002Availability: Items available for loan: Library, University of Moratuwa (3). Location(s): Lending Collection Call number: 658.89:366.1 A7.

The Copywriter's handbook : a step-by-step guide to writing copy that sells

by Bly, Robert W.

Edition: 3rd ed.Language: English Publisher: New York St. Martin's Griffin 2005Availability: Items available for loan: Library, University of Moratuwa (1). Location(s): Lending Collection Call number: 658.821 B6.

Corporate social responsibility : doing the most good for your company and your cause

by Kotler, Philip | Lee, Nancy.

Publisher: Hoboken John Wiley & Sons 2005Availability: Items available for loan: Library, University of Moratuwa (1). Location(s): Lending Collection Call number: 658:005.35 K6.

Creating a logo : a process for designers [electronic resource]

by VEA Productions, Inc.

Language: English Publisher: [s.l.] ; [n.d.]Availability: Items available for loan: Library, University of Moratuwa (1). Location(s): E-Resource Collection Call number: 659.126 V3.

Creating breakthrough products : innovation from product planning to program approval

by Cagan, Jonathan | Vogel, Craig M.

Language: English Publisher: Delhi Pearson Education (Singapore) 2002Availability: Items available for loan: Library, University of Moratuwa (1). Location(s): Lending Collection Call number: 658.5 C3.

Critical success factors for self-driven marketing on social media : a case study of the Sri Lankan boutique hotel industry

by Herath, Herath Mudiyanselage Umesha Kumari | Dr. H.M.N. Dilum Bandara [supervisor].

Language: English Publisher: [2018]Dissertation note: Department of Computer Science & Engineering Faculty of Engineering University of Moratuwa 2018 Online access: Click here to access online Availability: Items available for reference: Library, University of Moratuwa Not For LoanCall number: 004:65(043) (1). : Location(s): Thesis Collection Call number: 004:65(043).

Current readings in management

Language: EN Publisher: New Delhi Tata McGraw-Hill 2006Availability: Items available for loan: Library, University of Moratuwa (1). Location(s): Lending Collection Call number: 005 T3.

Customer relationship management : concepts and technologies

by Buttle, Francis | Maklan, Stan.

Edition: 3rd ed. Language: English Publisher: London Routledge 2015Availability: Items available for loan: Library, University of Moratuwa (1). Location(s): Lending Collection Call number: 658.89:005.344 B8.

Customer relationship management : concepts and technologies

by Buttle, Francis.

Edition: 2nd ed.Language: English Publisher: London Routledge 2011Availability: Items available for loan: Library, University of Moratuwa (5). Location(s): Lending Collection Call number: 658.89:005.344 B8.

Customer relationship management practices towards customer brand engagement : evidence from the hotel industry in Sri Lanka

by Kumarapeli, K. G. N | Dr. G.D. Samarasinghe [supervisor].

Language: English Publisher: [2016]Dissertation note: University of Moratuwa 2016 Department of Management of Technology Faculty of Engineering Online access: Click here to access online Availability: Items available for reference: Library, University of Moratuwa Not For LoanCall number: 62:65(043) (1). : Location(s): Thesis Collection Call number: 62:65(043).

Data extraction from social media for sentiment analysis in order to predict sales and correlated items for fashion industry

by Kumanayaka, C.S | Mr. S.C. Premaratne [supervisor].

Language: English Publisher: [2019]Dissertation note: University of Moratuwa 2019 Department of Information Technology Faculty of Information Technology Online access: Click here to access online Availability: Items available for reference: Library, University of Moratuwa Not For LoanCall number: 004(043) (1). : Location(s): Thesis Collection Call number: 004(043).

Decision support system for fast food marketing

by Dissanayake, D.M.R.M | Mr. S.C. Premaratne [supervisor].

Language: English Publisher: [2019]Dissertation note: University of Moratuwa 2018 Department of Information Technology Faculty of Information Technology Online access: Click here to access online Availability: Items available for reference: Library, University of Moratuwa Not For LoanCall number: 004(043) (1). : Location(s): Thesis Collection Call number: 004(043).

Design and managing the supply chain : concepts, strategies, and case studies

by Simchi-Levi, David | Kaminsky, Philip | Simchi-Levi, Edith.

Edition: 2nd ed.Language: English Publisher: New Delhi Tata McGraw-Hill 2004Availability: Items available for loan: Library, University of Moratuwa (4). Location(s): Lending Collection Call number: 658.711 S5.

Design & marketing of a new product [electronic resource]

by Tyota Motor Corporation, Australia | Davis, John prod | Davies, Grant ed | Classroom Video.

Language: English Publisher: Frenchs Forest ; 1994Availability: Items available for loan: Library, University of Moratuwa (1). Location(s): E-Resource Collection Call number: 629.3 T8.

Design presentation : techniques for marketing & project proposals

by Burden, Ernest.

Language: English Publisher: New York McGraw Hill 1984Availability: Items available for loan: Library, University of Moratuwa (1). Location(s): Lending Collection Call number: 72.012 B8.

A Designer's research manual

by O'Grady, Jenn Visocky | O'Grady, Ken Visocky.

Edition: 2nd ed.Publisher: Beverly Rockport publishers 2017Availability: No items available : Checked out (1).

Designing and managing the supply chain : concepts, strategies, and case studies

by Simchi-Levi, David | Kaminsky, Phillip | Simchi-Levi, Edith | Shankar, Ravi.

Edition: 3rd ed.Language: English Publisher: New Delhi Tata McGraw Hill Education 2008Availability: Items available for loan: Library, University of Moratuwa (1). Location(s): Lending Collection Call number: 658.711 D4.

Designing sustainable packaging

by Boylston, Scott.

Language: English Publisher: London Laurence King Publishing 2009Availability: Items available for loan: Library, University of Moratuwa (1). Items available for reference: Library, University of Moratuwa Not For LoanCall number: 7.05:658.827 B6 (1). Location(s): Lending Collection Call number: 7.05:658.827 B6.

Developing strategic marketing plans that really work : a toolkit for public libraries

by Kendrick, Terry.

Language: EN Publisher: London Fecet 2006Availability: Items available for reference: Library, University of Moratuwa Not For LoanCall number: 021.7 K4 (1). : Location(s): Library Science Collection Call number: 021.7 K4.


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