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Building e loyalty through online marketing communication : a case of overseas higher educational market in Sri Lanka

by Balasubramaniam, Tharshika | Prof. G.D. Samarasinghe [supervisor].

Language: English Publisher: [2017]Dissertation note: Department of Management of Technology Faculty of Business University of Moratuwa 2017 Online access: Click here to access online Availability: Items available for reference: Library, University of Moratuwa Not For LoanCall number: 62:65(043) (1). : Location(s): Thesis Collection Call number: 62:65(043).

Impact of customer perceived value in multi-sided market on business performance of E-channelling in Sri Lanka

by Mathugama, M.V | Prof. G.D. Samarasinghe [supervisor] | Dr. (Mrs.) T.C. Sandanayake [supervisor].

Language: English Publisher: [2020]Dissertation note: Department of Management of Technology Faculty of Business University of Moratuwa 2020 Online access: Click here to access online Availability: Items available for reference: Library, University of Moratuwa Not For LoanCall number: 62:65(043) (1). : Location(s): Thesis Collection Call number: 62:65(043).

Impact of e - marketing practices on purchasing decisions of generation Y& Z for the fast fashion industry in the western province of Sri Lanka

by Gunathilake, M.D.M.M | Prof. G.D. Samarasinghe [supervisor].

Language: English Publisher: [2022]Dissertation note: Department of Management of Technology Faculty of Business University of Moratuwa 2022 Online access: Click here to access online Availability: Items available for reference: Library, University of Moratuwa Not For LoanCall number: 62:65(043) (1). : Location(s): Thesis Collection Call number: 62:65(043) .


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