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Auditing markets, products, and marketing plans

by Parmerlee, David.

Language: EN Publisher: Illinois NTC Business Books 2000Availability: Items available for loan: Library, University of Moratuwa (2). Location(s): Lending Collection Call number: 658.8 P3.

Basic marketing management

by Dalrymple, Douglas J | Parsons, Leonard J.

Edition: 2nd ed.Language: English Publisher: New York John Wiley 2000Availability: Items available for loan: Library, University of Moratuwa (4). Location(s): Lending Collection Call number: 658.8 D3.

Business functions : an active learning approach

by Butel, Lynne ...[et al.] | The Open Learning Foundation.

Language: English Publisher: Malden Blackwell 1998Availability: Items available for loan: Library, University of Moratuwa (3). Location(s): Lending Collection Call number: 658 O6.

Business management and marketing in the changing economic environment

by Kajihara, Yoshio.

Language: EN Publisher: Nagasaki University 1989Availability: Items available for reference: Library, University of Moratuwa Not For LoanCall number: 658.8 B8 (1). : Location(s): On Request Collection Call number: 658.8 B8.

Business studies

by Barratt, Michael | Mottershead, Andy.

Language: EN Publisher: Harlow Pearson 2000Availability: Items available for loan: Library, University of Moratuwa (1). Location(s): Lending Collection Call number: 658 B3.

Business studies for AS

by Marcouse, Ian...[et al.].

Edition: 2nd ed.Language: EN Publisher: London Hodder & Stoughton 2003Availability: Items available for loan: Library, University of Moratuwa (1). Location(s): Lending Collection Call number: 658 B8.

Business to business market research : understanding and measuring business markets

by McNeil, Ruth.

Language: English Publisher: New Delhi Kogan Page india 2006Availability: Items available for loan: Library, University of Moratuwa (1). Location(s): Lending Collection Call number: 658.8:005.52 M4.

Current readings in management

Language: EN Publisher: New Delhi Tata McGraw-Hill 2006Availability: Items available for loan: Library, University of Moratuwa (1). Location(s): Lending Collection Call number: 005 T3.

Customer relationship management practices towards customer brand engagement : evidence from the hotel industry in Sri Lanka

by Kumarapeli, K. G. N | Dr. G.D. Samarasinghe [supervisor].

Language: English Publisher: [2016]Dissertation note: University of Moratuwa 2016 Department of Management of Technology Faculty of Engineering Online access: Click here to access online Availability: Items available for reference: Library, University of Moratuwa Not For LoanCall number: 62:65(043) (1). : Location(s): Thesis Collection Call number: 62:65(043).

Design and managing the supply chain : concepts, strategies, and case studies

by Simchi-Levi, David | Kaminsky, Philip | Simchi-Levi, Edith.

Edition: 2nd ed.Language: English Publisher: New Delhi Tata McGraw-Hill 2004Availability: Items available for loan: Library, University of Moratuwa (4). Location(s): Lending Collection Call number: 658.711 S5.

Designing and managing the supply chain : concepts, strategies, and case studies

by Simchi-Levi, David | Kaminsky, Phillip | Simchi-Levi, Edith | Shankar, Ravi.

Edition: 3rd ed.Language: English Publisher: New Delhi Tata McGraw Hill Education 2008Availability: Items available for loan: Library, University of Moratuwa (1). Location(s): Lending Collection Call number: 658.711 D4.

E-service : new directions in theory and practice

by Rust, Roland T ; Kannan, P. K. eds.

Language: EN Publisher: New Delhi Prentice-Hall of India 2003Availability: Items available for loan: Library, University of Moratuwa (1). Location(s): Lending Collection Call number: 004.738.5:658.8 N4.

Enchantment : the art of changing hearts, minds, and actions

by Kawasaki, Guy.

Language: English Publisher: London Penguin Books Ltd 2011Availability: Items available for loan: Library, University of Moratuwa (1). Location(s): Lending Collection Call number: 658:174.4 K3.

Entrepreneurial marketing (EM) towards customer perceived value : a case of traceability in Sri Lanka cinnamon

by Bandara, R.A.M.S.S | Prof. Dinesh Samarasinghe [supervisor].

Language: English Publisher: [2020]Dissertation note: Department of Management of Technology Faculty of Business University of Moratuwa 2020 Online access: Click here to access online Availability: Items available for reference: Library, University of Moratuwa Not For LoanCall number: 658.11(043) (1). : Location(s): Thesis Collection Call number: 658.11(043).

Entrepreneurship

by Hisrich, Robert D | Peters, Michael P | Shepherd, Dean A.

Edition: 6th ed.Language: English Publisher: New Delhi Tata Mcgraw Hill 2005Availability: Items available for loan: Library, University of Moratuwa (2). Location(s): Lending Collection Call number: 658.5 H5.

Impact of marketing strategies on purchase intention of colour fiber cement roofing sheets in Sri Lanka

by Karunanayaka, R.C.A.D | Dr. K.P. Lalith Chandralal [supervisor] | Mr. K.M.S. Senevirathna [supervisor].

Language: English Publisher: [2020]Dissertation note: Department of Management of Technology Faculty of Business University of Moratuwa 2020 Online access: Click here to access online Availability: Items available for loan: Library, University of Moratuwa (1). Location(s): Thesis Collection Call number: 62:65(043).

Integrating digital marketing strategies in to Sri Lankan small & medium enterprises (SME's) : with a special reference to tourism industry

by Piyadasa, H.H.A.U | Dr. G.D. Samarasinghe [supervisor].

Language: English Publisher: [2017]Dissertation note: University of Moratuwa 2017 Department of Management of Technology Faculty of Engineering Online access: Click here to access online Availability: Items available for reference: Library, University of Moratuwa Not For LoanCall number: 62:65(043) (1). : Location(s): Thesis Collection Call number: 62:65(043).

Marketing

by Etzel, Michael J | Walker, Bruce J | Stanton, William J.

Edition: 12th ed.Language: EN Publisher: Boston McGraw-Hill/Irwin 2001Availability: Items available for loan: Library, University of Moratuwa (2). Location(s): Lending Collection Call number: 658.8 E8.

Marketing management

by The ICFAI center for management research.

Language: English Publisher: Hyderabad ICFAI Center for Management Research 2005Availability: Items available for loan: Library, University of Moratuwa (1). Location(s): Lending Collection Call number: 658.8 I6.


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