Advertising, promotion, and other aspects of integrated marketing communications
Language: English Publisher: [Singapore] South-Western Cengage Learning 2013Edition: 9th edDescription: xxii, 729p. : col. ill., col. photosISBN: 9781133191421Subject(s): COMMUNICATION IN MARKETING | Sales promotion | Direct marketing | AdvertisingItem type | Current location | Call number | Shelving info | Status | Date due | Barcode | Item holds |
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Book |
Library, University of Moratuwa
The University of Moratuwa Library (UML) is one of the most prominent technology libraries in the country. Its main subject specializations are Engineering, Architecture and Information Technology. However, the library caters to the requirements of the membership by housing books and other materials of general interest as well. |
659.1 S5 (Browse shelf) | 03-40-02 | Available | 110966 |
Total holds: 0
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