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Creating breakthrough products : innovation from product planning to program approval

By: Cagan, JonathanContributor(s): Vogel, Craig MLanguage: English Publisher: Delhi Pearson Education (Singapore) 2002Description: xxxii, 302p. : illISBN: 8129704927Subject(s): NEW PRODUCTS | PRODUCTION PLANNING | Product management | Marketing research
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 Book Book Library, University of Moratuwa
The University of Moratuwa Library (UML) is one of the most prominent technology libraries in the country. Its main subject specializations are Engineering, Architecture and Information Technology. However, the library caters to the requirements of the membership by housing books and other materials of general interest as well.
Lending Collection
658.5 C3 (Browse shelf) 03-37-02 LB/DON/107/2016 Available 110313
Total holds: 0

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