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Marketing management : text and cases

by Darymple, Douglas J | Parsons, Leonard J.

Edition: 7th ed.Language: EN Publisher: New York John Wiley 2002Availability: Items available for loan: Library, University of Moratuwa (1). Location(s): Lending Collection Call number: 658.8 D3.

Strategic market management

by Aaker, David A.

Edition: 6th ed.Language: English Publisher: Singapore John WIley & Sons (Asia) 2002Availability: Items available for loan: Library, University of Moratuwa (1). Location(s): Lending Collection Call number: 658.8 A2.


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