Impact of e - marketing practices on purchasing decisions of generation Y& Z for the fast fashion industry in the western province of Sri Lanka
Language: English Publisher: [2022]Description: xiv, 159p. : graphs, ill.(some col.), tables, CD-ROMSubject(s): E-MARKETING PRACTICES | GENERATIONS Y & Z | SOCIAL MEDIA | PURCHASING DECISIONS | FAST FASHION INDUSTRY | MANAGEMENT OF TECHNOLOGY- Dissertation | MBA in Management of TechnologyOnline resources: Click here to access online Dissertation note: Department of Management of Technology Faculty of Business University of Moratuwa 2022Item type | Current location | Call number | Shelving info | Copy number | Status | Date due | Barcode | Item holds | Course reserves |
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Library, University of Moratuwa
The University of Moratuwa Library (UML) is one of the most prominent technology libraries in the country. Its main subject specializations are Engineering, Architecture and Information Technology. However, the library caters to the requirements of the membership by housing books and other materials of general interest as well. |
62:65(043) (Browse shelf) | MOT 04/436 | LB/TH/32/2022 | Not For Loan (Restricted Access) | TH4893 |
Total holds: 0
Department of Management of Technology Faculty of Business University of Moratuwa 2022
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