TY - GEN TI - Designing the brand experience SN - 9789812457325 PY - 2008/// CY - Kaki Bukit Techpark II PB - Page One Publishing KW - ADVERTISING KW - TRADEMARKS KW - BRANDING KW - PROMOTIONS -Goods and services KW - SIGNS AND SYMBOLS KW - GRAPHIC ARTS KW - COMMERCIAL ART KW - PICTURES ER -