TY  - GEN
AU  - Armstrong, Gary
AU  - Kotler, Philip
TI  - Marketing : an introduction
SN  - 8131706915
PY  - 2007///
CY  - Delhi
PB  - Dorling Kindersley
KW  - MARKETING
KW  - MARKETPLACE
KW  - SUPPLY CHAIN MANAGEMENT
KW  - GLOBAL MARKET PLACE
N1  - Indexes included
ER  -