TY  - GEN
AU  - Bruce, Margaret
AU  - Bessant, John
TI  - Design in business : strategic innovation through design
SN  - 0273643746
PY  - 2002///
CY  - Harlow
PB  - Pearson Education
KW  - Business Planning
KW  - SUCCESS-Business
KW  - CORPORATE PROFITS
KW  - COMPETITION
N1  - Index included
ER  -