TY  - GEN
AU  - Belch, George E.
AU  - Belch, Michael A.
TI  - Advertising and promotion : an integrated marketing communications perspective
SN  - 0072314451
PY  - 2001///
CY  - Boston
PB  - McGraw-Hill/Irwin
KW  - ADVERTISING
KW  - SALES MANAGEMENT
KW  - MARKETING-Communication
N1  - Glossary and endnotes included
ER  -