TY  - GEN
AU  - Kuczmarski, Thomas D.
TI  - Managing new products : the power of innovation
SN  - 0135446694
PY  - 1992///
CY  - Englewood Cliffs
PB  - Prentice Hall
KW  - NEW PRODUCTS
KW  - PRODUCT MANAGEMENT
KW  - MARKETING
ER  -