TY - BOOK AU - Dharmasiri, W. H. P.C.P. AU - Dr. Shantha Fernando TI - Improving marketing strategies for software product startup companies in Sri Lanka PY - 2018///] KW - COMPUTER SCIENCE AND ENGINEERING – Dissertation KW - INFORMATION TECHNOLOGY – Dissertation KW - MARKETING KW - MARKETING STRATEGIES KW - SOFTWARE PRODUCTS KW - SOFTWARE INDUSTRY KW - SOFTWARE ENGINEERING KW - SOFTWARE PRODUCT STARTUP COMPANIES - Sri Lanka KW - MBA in Information Technology UR - http://dl.lib.mrt.ac.lk/handle/123/16219 ER -