TY  - BOOK
AU  - Thompson, Arthur A.
AU  - Peteraf, Margaret A.
AU  - Gamble, John E.
AU  - Strickland, A. J.
TI  - Crafting and executing strategy: concepts and readings
SN  - 9780077537074
PY  - 2014///
CY  - New York
PB  - McGraw-Hill/Irwin
KW  - STRATEGIC PLANNING
KW  - STRATEGIC PLANNING-Case studies
ER  -