TY  - GEN
AU  - Kotler, Philip
AU  - Armstrong, Gary
TI  - Principles of marketing
SN  - 9781292092485
PY  - 2016///
CY  - Harlow
PB  - Pearson Education
KW  - MARKETING
KW  - MARKETING-Management
KW  - MARKETING-Management-Textbooks
ER  -