TY  - GEN
AU  - Kim, W. Chan 
AU  - Mauborgne, Renee
TI  - Blue ocean strategy : : how to create uncontested market space and make the competition irrelevant
SN  - 9781625274496
PY  - 2015///
CY  - Boston
PB  - Harvard Business School
KW  - NEW PRODUCTS
KW  - MARKET SEGMENTATION
ER  -