TY - BOOK AU - Wijesinghe, Madakotuwe Wijesinghe Mudiyanselage Wasantha AU - Prof. T.S.G. Peiris TI - Key purchasing determinants and their impact on brand equity of the toothpaste market in Sri Lanka : : an empirical study PY - 2016///] KW - MATHEMATICS-Dissertations KW - BUSINESS STATISTICS-Disssertations KW - TOOTHPASTE MARKET-Sri Lanka KW - Key purchasing determinants-Toothpaste industry KW - Brand equity-Toothpaste industry KW - Oral hygiene KW - MSc in Business Statistics N1 - TH3323 UR - http://dl.lib.mrt.ac.lk/handle/123/12991 ER -