TY  - GEN
AU  - Dyche, Jill
TI  - The CRM handbook : : a business guide to customer relationship management
SN  - 0201730626
PY  - 2002///
CY  - Boston
PB  - Addison-Wesley
KW  - CUSTOMER RELATIONS-Management
KW  - Electronic commerce
N1  - Index included
ER  -