TY  - BOOK
AU  - Cagan, Jonathan
AU  - Vogel, Craig M. 
TI  - Creating breakthrough products: innovation from product planning to program approval
SN  - 8129704927
PY  - 2002///
CY  - Delhi
PB  - Pearson Education (Singapore)
KW  - NEW PRODUCTS
KW  - PRODUCTION PLANNING
KW  - Product management
KW  - Marketing research
ER  -