Co-opetition : 1. a revolutionary mindset that combines competition and cooperation ; 2. the game theory strategy that's changing the game of business
Brandenburger, Adam M.
creator
Nalebuff, Barry J.
creator
xxu
New York
Doubleday
1996
eng
xvi, 288p.
Index included
GAME THEORY
MANAGEMENT
BUSINESS - Competition
COMPETITION
STRATEGIC PLANNING
005.311.7 B7
0385479506
150910