TY  - GEN
AU  - Sengupta, Subroto
TI  - Brand positioning : strategies for competitive advantage
SN  - 0070581592
PY  - 2005///
CY  - New Delhi
PB  - Tata McGraw-Hill
KW  - BRANDING
KW  - BRAND NAME PRODUCTS
KW  - ADVERTISING
N1  - index included
ER  -