TY  - GEN
AU  - Schiffman, Leon G.
AU  - Kanuk, Leslie Lazar
TI  - Consumer behavior
SN  - 9780131869608
PY  - 2007///
CY  - Upper Saddle River
PB  - Pearson Education
KW  - CONSUMER BEHAVIOUR
KW  - CONSUMER BEHAVIOUR - Research
KW  - MARKETING
ER  -