TY  - GEN
AU  - Mason, Charlotte H.
AU  - Perreault, William D.
TI  - The Marketing game! : with student CD-ROM
SN  - 0256139881
PY  - 2002///
CY  - New York
PB  - McGraw-Hiil/Irwin
KW  - MARKETTING
KW  - MARKETING RESEARCH
KW  - MARKET
N1  - CD ROM included ; Index Included ; Marketing Plan Decisions forms included end of the chapter
ER  -