TY  - GEN
AU  - Smith, Scott M.
AU  - Albaum, Gerald S.
TI  - Fundamentals of marketing research
SN  - 0761988521
PY  - 2005///
CY  - Thousand Oaks
PB  - Sage
KW  - MARKETING RESEARCH
N1  - Glossary of Terms, Index end of the chapter
ER  -