TY - GEN AU - Burgelman, Robert A. AU - Christensen, Clayton M. AU - Wheelwright, Steven C. TI - Strategic management of technology and innovation SN - 0072536950 PY - 2004/// CY - Boston PB - McGraw-Hill KW - TECHNOLOGICAL INNOVATIONS-Management KW - NEW PRODUCTS-Management KW - HIGH TECHNOLOGY INNOVATIONS-Mangement ER -